1. Better results and control through higher skill level for clients and agents

2. More confidence in all negotiation situations (professional and personal)

3. More persuasive / influential with others (professional and personal)

4. Knowing how to get more and give less

5. Knowing how to get important information

6. Better relationships through trust and collaboration

7. Pride and professionalism in offering clients superior value

8. Being effective with all types of negotiators (including tough, aggressive negotiators)

9. Repeat business transactions due to higher satisfaction with clients

10. Fewer/no deadlocks or lost deals

11. Knowing how to plan for success

12. New positive paradigm on negotiation